Dr. Rohitkumar Trivedi,Associate Professor
Information about Dr. Rohitkumar Trivedi at the University of Bradford.
- School of Management
(Faculty of Mgmt, Law & Social Sciences) - Email:
- r.trivedi1@bradford.ac.uk
- Telephone:
- +44 1274 232210
Biography
Dr Rohit Trivedi is Associate Professor in Strategic Marketing at University of Bradford. Prior to this, he held full-time academic positions at the University of Hamburg (Germany) and MICA (India). Rohitâs research interests are at the intersection of sustainability, firm innovation, entrepreneurship, tourism and consumer decision-making, especially focusing on developing/emerging economies. His research work has been published or forthcoming in leading scholarly journals such as Psychology & Marketing, European Journal of Marketing, Journal of Advertising Research, Journal of Business Research, Management International Review, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, and Technological Forecasting and Social Change. He is currently serving as associate editor of International Journal of Emerging Markets. Rohit has received research funding from reputed international bodies such as ESRC, The British Academy, Japan Forum of Business and Society, UNICEF and SAARC-AMDISA.Rohit teaches a range of marketing, multivariate data analysis and entrepreneurship modules. With this, he is actively engaged in delivering corporate training, research and consulting for various organizations in Europe and Asia. He has designed and conducted Management Development Programs and Faculty Development Programs attracting participation from various corporates including Google, Mahindra & Mahindra, Cadila Healthcare, Viacomm 18, Kansai Nerolac, Eureka Forbes, Hafele, Emami, DDB Mudra, Omnicom Global and Morrisons. He also successfully completed major consulting assignments with various companies and institutes of national and international repute like TTK Prestige, DDB Mudra, UNICEF, Accusol Technologies LLC and Omnicom Global.
Teaching
Details on teaching interests, highlights and modules are available for Dr. Rohitkumar Trivedi as follows:
Teaching interests
Business research methodologyMultivariate data analysisApplied quantitative research methods for marketing strategiesStrategic marketingMarketing SimulationProduct managementMarketing in South AsiaMarketing Planning and StrategyRetail Marketing
Teaching highlights
Publications
There are 23 publications involving or that are attributed to Dr. Rohitkumar Trivedi.
Peer Reviewed Journal
Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
---|---|---|---|---|---|---|---|---|---|---|---|
Perceived service quality, repeat use of healthcare services and inpatient satisfaction in emerging economy: Empirical evidences from India | 2018 | International Journal of Pharmaceutical and Healthcare Marketing | 12 | Trivedi, Rohitkumar; Jagani, K. | |||||||
Market or Community? An Institutional Logics Interpretation of how MNE Subsidiaries Respond to Mandated Social Innovation in India | 2024 | Management International Review | Irene, C., Sewak, M., and Trivedi, R. | ||||||||
Financing constraints, intellectual property rights protection and incremental innovation: Evidence from transition economy firms | 2024 | Technological Forecasting and Social Change | 198 | Abdin, J., Sharma, A., Trivedi, R. and Wang, C. | 10.1016/j.techfore.2023.122982 | ||||||
Using hotel reviews to assess hotel frontline employees’ roles and performances | 2022 | International Journal of Contemporary Hospitality Management | 34 | 1796 - 1822 | Hu F.;Trivedi R.;Teichert T. | 0959-6119 | 10.1108/IJCHM-04-2021-0491 | ||||
Effects of energy management practices on environmental performance of Indian small- and medium- sized enterprises | 2022 | Journal of Cleaner Production | 333 | Patel J.D.;Shah R.;Trivedi R.H. | 0959-6526 | 10.1016/j.jclepro.2021.130170 | |||||
Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action | 2021 | Journal of Marketing Management | Ackermann C.L.;Sun H.;Teichert T.;Tercia C.;Trivedi R. | 0267-257X | 10.1080/0267257X.2021.2005665 | ||||||
Consumer reactions to nudity in print advertising: Comparing same-gender and opposite-gender effects | 2021 | Psychology and Marketing | 38 | 819 - 833 | Trivedi R.H.;Teichert T. | 0742-6046 | 10.1002/mar.21471 | ||||
Effectiveness of pull-based print advertising with QR codes: Role of consumer involvement and advertisement appeal | 2019 | European Journal of Marketing | 54 | Trivedi R.;Teichert T.;Hardeck D. | 0309-0566 | 10.1108/EJM-06-2018-0383 | |||||
Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content | 2020 | International Journal of Hospitality Management | 84 | Hu, F.; Trivedi, Rohitkumar | |||||||
Self identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high context versus low context cultures | 2020 | Journal of Retailing and Consumer Services | 53 | Patel J.;Trivedi R.;Yagnik A. | 0969-6989 | 10.1016/j.jretconser.2019.102003 | |||||
Consumer Reactions to Animal And Human Models in Print Ads | 2019 | Journal of Advertising Research | 60 | Trivedi, Rohitkumar; Teichert, T. | |||||||
Mapping Hotel Brand Positioning and Competitive Landscapes by Text-mining User-generated Content | 2019 | International Journal of Hospitality Management | not known | Hu, F.; Trivedi, R. | Elsevier | ||||||
The effect of ad smiles on consumer attitudes and intentions: Influence of model gender and consumer gender | 2019 | Journal of Business Research | 99 | 197 - 205 | Trivedi R.;Teichert T. | 0148-2963 | 10.1016/j.jbusres.2019.02.052 | ||||
Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing | 2018 | Journal of Cleaner Production | 196 | Trivedi, Rohitkumar; Patel, J.D.; Acharya, N. | |||||||
Does university play significant role in shaping entrepreneurial intention? A cross-country comparative analysis | 2016 | Journal of Small Business and Enterprise Development | 23 | Trivedi, Rohitkumar | |||||||
The Janus-Faced Role of Gambling Flow in Addiction Issues | 2017 | Cyberpsychology, Behavior, and Social Networking | 20 | Trivedi, Rohitkumar; Teichert, T. | |||||||
How to Implement Informational and Emotional Appeals in Print Advertisements: A Framework for Choosing Ad Appeals Based on Advertisers' Objectives and Targeted Demographics | 2018 | Journal of Advertising Research | 58 | Teichert, T.; Hardeck, D.; Liu, Y.; Trivedi, Rohitkumar | |||||||
Entrepreneurial-intention constraint model: A comparative analysis among post-graduate management students in India, Singapore and Malaysia | 2017 | International Entrepreneurship and Management Journal | 13 | Trivedi, Rohitkumar | |||||||
Attitudes, beliefs and impulsivity in online gambling addiction | 2018 | International Gambling Studies | 18 | Trivedi, Rohitkumar; Teichert, T. | |||||||
Are we committed to teach entrepreneurship in business school?: An empirical analysis of lecturers in India, Singapore and Malaysia | 2014 | JOURNAL OF ENTERPRISING COMMUNITIES: PEOPLE AND PLACES IN THE GLOBAL ECONOMY | 8 | Trivedi, Rohitkumar | |||||||
Evaluating the educational effectiveness of simulation games: A value generation model | 2014 | Information Sciences | 264 | Ranchhod, A.; Gurau, C.; Loukis, E.; Trivedi, Rohitkumar | |||||||
Does explicit comparative advertising affect Indian consumers’ attitudes towards low and high-involvement product? | 2015 | International Journal of Emerging Markets | 10 | Varsha, J.; Trivedi, Rohitkumar; Joshi, V.; Daswani, A. | |||||||
Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products | 2015 | MARKETING INTELLIGENCE & PLANNING | 33 | Trivedi, Rohitkumar; Patel, J.D.; Savalia, J.R. |