Rachel Sammut
Information about Rachel Sammut at the University of Bradford.
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Biography
Dr. Rachel Sammut is an Assistant Professor in Marketing and the Associate Dean for Global, Business, and Community Engagement across FoMLSS. Additionally, Rachel currently serves as the Programme Leader for the BSc Marketing programme and the School of Management's Help to Grow: Management programme, a nationwide initiative providing government-funded support for growth in SMEs, led by schools holding the Small Business Charter.Before joining the University of Bradford in 2021, Rachel spent nearly a decade working as a Marketing Consultant for leading digital marketing agencies across the UK and Canada. This extensive experience informs her learner-centric teaching approach, emphasizing the practical application of knowledge.Rachel holds a PhD in Marketing from the University of Bradford, a Master of Business Administration, and a BA(Hons) in Business and Marketing Management from the University of Gloucestershire. Her research and teaching interests primarily revolve around digital marketing, consumer behaviour, and conversational artificial intelligence.
Research
Rachel's research interests lie in the areas of conversational Artificial Intelligence, digital marketing, and consumer behaviour.
Teaching
Details on teaching interests, highlights and modules are available for Ms Rachel Sammut as follows:
Teaching interests
Drawing on nearly a decade of industry experience consulting with Digital Marketing agencies across the UK and Canada, Rachel has a wealth of practical knowledge in the areas of Digital and Content Marketing, Consumer Behaviour, and Marketing strategy and management. Rachel has taught Digital Marketing and Marketing Strategy modules at both Undergraduate and Postgraduate levels, such as Digital and Social Media Marketing, Digital Campaign Planning and Content Management, and Marketing Management and Strategy in a Digital Age.
Teaching highlights
In the 22/23 semester I had the fantastic opportunity of working with Bradford City AFC to develop a future-focused assessment and marketing brief for my MAR6014 Digital Campaign Planning and Content Management module.The aim of the assessment was to provide insight into what marketing actually looks like outside of university context, while allowing students the opportunity to demonstrate their knowledge and understanding of marketing theory in an exciting and relevant manner. Alongside collaborating on the assessment, the BCAFC team joined us in teaching the module to deliver a guest lecture that gave students direct insight into sports marketing and what a role in digital marketing entails. Upon the completion of the assignment, the top 5 students were given the opportunity to pitch their marketing plans to the BCAFC marketing team at the University of Bradford stadium, providing invaluable experience that many quoted to be "something they will never forget" and "the highlight of their time at the University of Bradford".
Teaching modules
| Title | Subject | Module code | Year |
|---|---|---|---|
| Marketing Management and Strategy in a Digital Age | |||
| Study Abroad Experience | |||
| Digital and Social Media Marketing | |||
| Digital Campaign Planning and Content Management |
Professional activities
Information about education, employment and areas of particular interest for Ms Rachel Sammut is as follows:
Education
- University of Gloucestershire - BA (Hons) Business and Marketing Management
- Seneca College of Applied Arts and Technology - Advanced Diploma - Business and Marketing Management
- Seneca College of Applied Arts and Technology - Certificate Diploma - Web and Graphic Design
- University of Gloucestershire - MBA