Dr. Nirma Jayawardena,Assistant Professor in Marketing
Information about Dr. Nirma Jayawardena at the University of Bradford.
- Room P0.18, Pemberton Building, School of Management
(Faculty of Mgmt, Law & Social Sciences) - Email:
- n.jayawardena@bradford.ac.uk
- Telephone:
- +44 1274 232142
- Website(s)
- https://scholar.google.com/citations?user=Nss9ydEAAAAJ&hl=en
Biography
Dr. (Mrs). Nirma Sadamali Jayawardena is an Assistant Professor in Marketing at University of Bradford, United Kingdom. She has work experience as a secondary school teacher, lecturer and as a researcher in Sri Lanka, Australia, and India. Her research interests are in the areas of virtual reality advertising, 360-degree video advertising, consumer psychology, digital video advertising, experimental research, qualitative research, and consumer behaviour. Her research work has been published in multiple international peer reviewed journals. She has also presented her research in several international and national level research conferences. Additionally, she has contributed to magazine articles, book chapters, books, and industry reports. She served as a reviewer to several journals including International Journal of Information Management, Industrial Marketing Management, International Journal of Consumer Studies, Asia Pacific Journal of Marketing and Logistics, Journal of Business Research, and IEEE Transactions on Engineering Management. Prior to obtaining the Doctor of Philosophy in Marketing from the Griffith University, Australia, she completed her BSc in Business Management (Hons) degree with a first-class honours specializing in Project Management from NSBM Green University, Sri Lanka. Additionally, she completed her MBA in International Business from the University of Colombo, Sri Lanka. Further, she completed her Graduate Diploma in Research from Griffith University, Australia. She started her career as a secondary school teacher which is the steppingstone leading to academia. She was able to improve teaching skills after working as a secondary school teacher in Business Studies and Accounting (English medium) in two reputed private secondary schools in Sri Lanka. She prepared students under the subject of Business Studies and Accounting for GCE Ordinary Level Examination in Sri Lanka. She also served as a full-time lecturer in the Faculty of Business Management at ICBT campus, Sri Lanka. Further she worked as a research assistant in the Department of Marketing and in Accounting, Economics and Finance department of Griffith University, Australia. She also worked as a Market Research Trainee at AEC Group LTD, Brisbane, Australia. She has teaching experience for a diversified age groups including secondary schools, undergraduates, and post-graduates. During her PhD, she conducted several research training sessions to the South Pacific Central Banks conducted by Griffith Asia Institute. She has research skills on various software including NVivo, Leximancer, SPSS, and Vos-Viewer. She has work experience on projects funded through several grants such as Griffith University Internal Grants, Central Bank of Solomon Islands and BA/Leverhulme Small Research Grants Scheme by The British Academy. She has achieved several scholarships including Australian Government Research Training Program Stipend Scholarship, Griffith University International Postgraduate Research Scholarship and University of Tasmania, Tuition Fee scholarship for PhD in Education. She won several international and national levels awards including ‘Emerald Outstanding reviewer award’ from South Asian Journal of Marketing in year 2023; Emerging Scholar Award in Twenty-First International Conference on Knowledge, Culture, and Change in Organizations held in University of Auckland, New Zealand; Emerging Scholar Award in Twenty-eighth International Conference on Learning held in Jagiellonian University, Krakow, Poland; Griffith University Academic Excellence award in year 2018; ‘Women Icon of the Year Award’ from Woman Icon organised by Times Woman with The Women Icon Organization in year 2021 and lastly ‘Honourable Mention Research Award’ from Relationship Marketing for Impact Research Cluster at Griffith University in year 2021.
Research
-Advertising Technology-Digital Marketing-Video Advertising Strategies-Education Marketing-Gamification Marketing-Consumer Behaviour-Consumer Social Cognition-Sustainability Marketing Strategies[Expertise in research software including VOS viewer; NVivo; SPSS; Leximancer]
Teaching
Details on teaching interests, highlights and modules are available for Dr. Nirma Jayawardena as follows:
Teaching interests
Modules Taught: Digital MarketingConsumer Behaviour Qualitative techniques Social Marketing Services Marketing Fundamentals of Marketing International Marketing ManagementIntegrated Marketing Communication
Teaching modules
| Title | Subject | Module code | Year |
|---|---|---|---|
| Module Leader for 'Integrated Marketing Communication' subject in University of Bradford, UK | 2024 | ||
| Module leader for 'Integrated Marketing Communication' and 'Fundamentals of Marketing' subjects in ICBT Campus, Sri Lanka | 2017 | ||
| Course curriculum development for 'Digital Marketing' and 'Social Marketing' subjects in O.P. Jindal Global University, India | 2022 |
Professional activities
Information about education, employment and areas of particular interest for Dr. Nirma Jayawardena is as follows:
- Contributed as a conference co-chair of “Consumer Behaviour Session” in 4th International conference on marketing management organized by the Sri Lanka Institute of Marketing Research Bureau together with Emerald Publishing in year 2023 in the year 0001 (specified as 01/01/0001)
- Contributed as a session chair of “Diaspora Effects and Cross-Cultural Management” in AIB-South Asia conference on environment sustainability and governance issues in international business and trade organized by O.P. Jindal Global University, India in year 2023 in the year 0001 (specified as 01/01/0001)
- Served as a dissertation supervisor for both undergraduates and post-graduates in the year 0001 (specified as 01/01/0001)
- Theme leader of consumer (multi) cultural identities in Global and Sustainable Business Future Research Cluster in University of Bradford, UK in the year 0001 (specified as 01/01/0001)
- Arranged guest lecture sessions for undergraduate students in the O.P. Jindal Global University, India in the year 0001 (specified as 01/01/0001)
- Involved in student mentoring programs and academic assistantship programs in O.P. Jindal Global University, India in the year 0001 (specified as 01/01/0001)
- Contributed as an organizer and as a speaker for the research seminar titled “Positioning the Future Marketing Strategies through Relationship Marketing Research” conducted by O P Jindal Global University, India in year 2023 in the year 0001 (specified as 01/01/0001)
- Conducted a research training seminar for South Pacific Centre for Central Banking on “How to Conduct a Systematic Literature Review?” organized by Griffith Asia Institute and Central Bank of Solomon Islands in year 2020 in the year 0001 (specified as 01/01/0001)
- Conducted a ‘Literature Review Workshop’ for students and the faculty for Uva Wellassa University, Sri Lanka in year 2024 in the year 0001 (specified as 01/01/0001)
- Contributed as an organizer and as a speaker for the research seminar titled “Organizing Today for the Digital Marketing of Tomorrow” conducted by O P Jindal Global University, India in year 2023 in the year 0001 (specified as 01/01/0001)
- Contributed as an organizer and as a speaker for the research seminar titled “The Importance of Marketing Research in 21st Century” conducted by O P Jindal Global University, India in year 2022 in the year 0001 (specified as 01/01/0001)
- Contributed as a speaker on the title of “Investigating the consumer visual memory of 360-degree and standard video advertisements: A social information processing theory perspective” for International Knowledge Transfer Series conducted by O P Jindal Global University, India in year 2024 in the year 0001 (specified as 01/01/0001)
- Contributed as a speaker on the title of “Investigating the consumer visual memory of 360-degree and standard video advertisements: A social information processing theory perspective” for International Knowledge Transfer Series conducted by O P Jindal Global University, India in year 2024 in the year 0001 (specified as 01/01/0001)
- Conducted a ‘Literature Review Workshop’ for students and the faculty for Uva Wellassa University, Sri Lanka in year 2024 in the year 0001 (specified as 01/01/0001)
- Contributed as a guest speaker on the title of “Developing an understanding of the research methods” for students in Tribhuvan University, Nepal in year 2024 in the year 0001 (specified as 01/01/0001)
- Conducted a guest lecture on the title of ‘Understanding the Essence of a Literature Review’ for students for Undergraduate Research Seminar Series at University of Peradeniya, Sri Lanka in year 2024 in the year 0001 (specified as 01/01/0001)
- Contributed as a speaker on the title of “Investigating the consumer visual memory of 360-degree and standard video advertisements: A social information processing theory perspective” for research excellence seminar series conducted by International Business, Marketing and Strategy department of University of Bradford, United Kingdom in year 2024 in the year 0001 (specified as 01/01/0001)
Education
- NSBM Green University - BSc in Business Management
- Griffith University, Australia - Doctor of Philosophy
- Griffith University, Australia - Graduate Diploma in Business Research
- University of Colombo - MBA in International Business
Employment
- O.P. Jindal Global University - Assistant Professor in the year 2022 (specified as 25/07/2022)
- Vidura College - Secondary School Teacher in the year 2014 (specified as 06/05/2014)
- Amal International School - Secondary School Teacher in the year 2015 (specified as 30/09/2015)
- Griffith University - PhD student and Research Assistant in the year 2018 (specified as 02/02/2018)
- International College of Business and Technology (ICBT) Campus, - Lecturer in the year 2016 (specified as 08/08/2016)
- Media Interviews :Career Paths: Finding a Job after a PhD : Media Interviews Invitation for Park Thaichon YouTube channel Topic of the Interview: Career Paths: Finding a Job after a PhD Link: https://www.youtube.com/watch?v=HklPRt_D13s in the year 2024 (specified as 01/05/2024)
- Associate Member of Sri Lanka Institute of Marketing, Associate Member in the year 2022 (specified as 30/12/2022)
- Member of Griffith University Relationship Marketing cluster , Member in the year 2019 (specified as 19/02/2019)
- Member of Academy of International Business, Member in the year 2023 (specified as 01/01/2023)
- Member of Global and Sustainable Business Future Research Cluster, Theme Leader- Consumer (multi) cultural identities in the year 2024 (specified as 07/02/2024)
- Griffith University, International Postgraduate Research Scholarship for PhD in Marketing in the year 01-DEC-18 (specified as 01/12/2018)
- The University of Tasmania, Tuition Fee scholarship for PhD in Education in the year 01-JAN-19 (specified as 01/01/2019)
- Emerging Scholar Award in Twenty-First International Conference on Knowledge, Culture, and Change in Organizations held in University of Auckland, New Zealand Issued by Common Ground Research Networks in the year 26-JAN-21 (specified as 26/01/2021)
- Academic Excellence Award for Graduate Diploma of Business Research from Griffith University, Australia in the year 26-OCT-18 (specified as 26/10/2018)
- Australian Government Research Training Program Stipend Scholarship for PhD in Marketing in the year 01-DEC-18 (specified as 01/12/2018)
- The Women Icon of the Year Award the Women Icon of the Year Award Issued by The Women Icon Organization in the year 27-JAN-21 (specified as 27/01/2021)
- Outstanding Reviewer Award from South Asian Journal of Marketing Emerald Publishers in the year 04-DEC-23 (specified as 04/12/2023)
- Honourable Mention Research Award (PhD) from Relationship Marketing for Impact Research Cluster in Griffith University, Australia in the year 26-APR-24 (specified as 26/04/2024)
- First Class Honors for BSc in Business Management from NSBM Green University, Sri Lanka in the year 01-OCT-13 (specified as 01/10/2013)
- Emerging Scholar Award in Twenty-eighth International Conference on Learning held in Jagiellonian University, Krakow, Poland Issued by Common Ground Research Networks in the year 12-DEC-21 (specified as 12/12/2021)
- Served as a reviewer to International Journal of Information Management; Psychology & Marketing; Industrial Marketing Management; Journal of Business Research; International Journal of Consumer Studies; IEEE Transactions on Engineering Management; International Journal of Hospitality Management - REVIEWER in the year 2022 (specified as 01/02/2022)
- English
- Sinhala
Publications
There are 69 publications involving or that are attributed to Dr. Nirma Jayawardena. They are listed as:
- book (3)
- book chapter (6)
- chapter in book (2)
- conference contribution (4)
- conference publication (2)
- non-peer reviewed journal (33)
- other publication (16)
- published report (1)
- thesis (2)
Book
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| The Complexities of Managing SMEs in South Asia: Perspectives from emerging economies Part 1 | 2024 | 1 | Narayanage Jayantha Dewasiri;Payal Kumar;Nirma Jayawardena;Shanika Rathnasiri | Emerald | |||||||
| Marketing in Metaverse: Expand your Business using Metaverse | 2024 | 1 | Nirma Jayawardena;Abhishek Behl;Narayanage Jayantha Dewasiri;Samuel Fosso Wamba;Amit Shankar | Springer Publisher | |||||||
| The Complexities of Managing SMEs in South Asia: Perspectives from emerging economies Part 2 | 2024 | 2 | Narayanage Jayantha Dewasiri;Payal Kumar;Nirma Jayawardena;Shanika Rathnasiri | Emerald |
Book Chapter
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product: A case study in Nepal | 2024 | Luxury Marketing, Sustainability and Technology | Luxury Marketing, Sustainability and Technology | Udgam Mishra;Nirma Sadamali Jayawardena;Park Thaichon | https://doi.org/10.4324/9781003321378 | ||||||
| Internationalisation of Board Games | 2024 | In Reference Module in Social Sciences. (pp. 1-11). Elsevier Publisher | In Reference Module in Social Sciences. (pp. 1-11). Elsevier Publisher | Abhishek Behl;Nirma Jayawardena | https://doi.org/10.1016/B978-0-443-13701-3.00372-8 | ||||||
| Exploring the Role of Artificial Intelligence for Luxury Hotel Brands: A Case Study in Europe | 2024 | Technology and Luxury Hospitality AI, Blockchain and the Metaverse | Technology and Luxury Hospitality AI, Blockchain and the Metaverse | Udgam Mishra;Nirma Sadamali Jayawardena;Park Thaichon | |||||||
| Conflict management in organizations of emerging economies: A literature review and future research agenda | 2023 | Using Organizational Culture to Resolve Business Challenges | Using Organizational Culture to Resolve Business Challenges | Nirma Sadamali Jayawardena;Darshana Jayawardena | DOI: 10.4018/978-1-6684-6567-7.ch008 | ||||||
| Luxury Marketing and Sustainability in the South Asian Context | 2023 | Luxury Marketing, Sustainability and Technology | Luxury Marketing, Sustainability and Technology | Nirma Sadamali Jayawardena;Sara Quach;Charitha Harshani Perera;Park Thaichon;Narayanage Jayantha Dewasiri | https://doi.org/10.4324/9781003321378 | ||||||
| Artificial Intelligence (AI) based market intelligence and customer insights | 2022 | Artificial intelligence for marketing management | Artificial intelligence for marketing management | Nirma Sadamali Jayawardena;Abhishek Behl;Park Thaichon;Sara Quach | https://doi.org/10.4324/9781003280392 |
Chapter in Book
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| From Interaction to Immersion: Exploring AR and VR | 2024 | . In Improving Service Quality and Customer Engagement With Marketing Intelligence (pp. 143-166). | . In Improving Service Quality and Customer Engagement With Marketing Intelligence (pp. 143-166). | Nirma Sadamali Jayawardena;Chinmoy Bandyopadhyay;Gulshan Bibi | IGI Publishers | DOI: 10.4018/979-8-3693-6813-8.ch006 | |||||
| Promoting Tourism through Tea and Coffee products: A Review of Cross-Country Tourism Research: The Relationship of Tourism and Asian Studies | 2022 | . In Promoting social and cultural equity in the tourism sector (pp. 105-136). | . In Promoting social and cultural equity in the tourism sector (pp. 105-136). | Nirma Jayawardena;Sanjeewa Karunarathne | IGI Publishers | DOI: 10.4018/978-1-6684-4194-7.ch007 |
Conference Contribution
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| The Development of Activities for Students in e-learning Platforms: An Elaboration Likelihood Model Perspective | 2023 | Thirtieth International Conference on Learning, University of São Paulo, Brazil | Thirtieth International Conference on Learning, University of São Paulo, Brazil | ||||||||
| A conceptual framework to measure student discipline of secondary schools in a cross-cultural context | 2021 | 7th Asian Conference on Education & International Development Tokyo, Japan | 7th Asian Conference on Education & International Development Tokyo, Japan | Nirma Jayawardena | |||||||
| How is social psychology used in advertising: An Elaboration likelihood Model Perspective | 2021 | Twenty-first International Conference on Knowledge, Culture, and Change in Organizations | Twenty-first International Conference on Knowledge, Culture, and Change in Organizations | Nirma Jayawardena | |||||||
| Gamification and e-learning for adolescents | 2021 | Twenty-eighth International Conference on Learning Universalism or Particularism | Twenty-eighth International Conference on Learning Universalism or Particularism | Nirma Sadamali Jayawardena |
Conference Publication
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| How does Knowledge hiding behavior affect subjective career success? Moderating Role of Barriers to Career | 2022 | 8th Indian Academy of Management Conference on NMIMS Mumbai, India | 8th Indian Academy of Management Conference on NMIMS Mumbai, India | Abhishek Behl, Nirma Jayawardena, Achint Nigam, D Sharma | |||||||
| What do you remember most? ‘Is it textbook content’ or ‘teacher talk around the text’? | 2021 | 7th Asian Conference on Education & International Development Tokyo, Japan | 7th Asian Conference on Education & International Development Tokyo, Japan | Nirma Sadamali Jayawardena |
Non-peer reviewed Journal
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| What is the impact of knowledge hiding behaviour on subjective career success? The role of career barriers for finance professionals in modifying their career prospects | 2024 | International Studies Of Management And Organisation | Kavita Chavali;Sudha Mavuri;Nirma Jayawardena;Manish Gupta | https://doi.org/10.1080/00208825.2023.2268482 | |||||||
| Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands | 2024 | Asia Pacific Journal Of Marketing And Logistics | Nirma Sadamali Jayawardena;Sara Quach;Chinmoy Bandyopadhyay;Park Thaichon | https://doi.org/10.1108/APJML-12-2022-1022 | |||||||
| Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management | 2024 | Annals of Operations Research | Abhishek Behl;Nirma Jayawardena;Vijay Pereira;Fauzia Jabeen;Kokil Jain;Manish Gupta | https://doi.org/10.1007/s10479-023-05557-2 | |||||||
| Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies | 2024 | Technovation | Abhishek Behl;Nirma Jayawardena;Shikha Bhardwaj;Vijay Pereira;Manlio del Giudice;Justin Zhang | https://doi.org/10.1016/j.technovation.2023.102902 | |||||||
| Gamification and neuromarketing: A unified approach for improving user experience | 2024 | Journal of Consumer Behaviour | Abhishek Behl;Nirma Jayawardena;Amit Shankar;Manish Gupta;Le Dang Lang | https://doi.org/10.1002/cb.2178 | |||||||
| The Dark Side of Online Transition of Exams in Higher Education: A perspective of an Emerging Nation | 2023 | VINE Journal of Information and Knowledge Management Systems | VINE Journal of Information and Knowledge Management Systems | Isuru Koswatte;Chandrika Fernando;Nirma Sadamali Jayawardena | https://doi.org/10.1108/VJIKMS-09-2022-0295 | ||||||
| Food acquisition and consumption issues of South Asian countries: A systematic literature review and future research agenda | 2023 | Fiib Business Review | Nirma Sadamali Jayawardena;Narayanage Jayantha Dewasiri | https://doi.org/10.1177/2319714523119411 | |||||||
| Organizational and regulatory strategies to combat false news circulation on social media | 2023 | Journal of Strategic Marketing | Nirma Sadamali Jayawardena;Sara Quach;Park Thaichon;Mitchell Ross;Scott Weaven;Abhishek Behl | 10.1080/0965254X.2023.2253815 | |||||||
| Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms | 2023 | Annals of Operations Research | Abhishek Behl;Brinda Sampat;Vijay Pereira;Nirma Sadamali Jayawardena;Benjamin Laker | https://doi.org/10.1007/s10479-023-05290-w | |||||||
| Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach | 2023 | Journal of Business Research | Abhishek Behl;Nirma Jayawardena;Achint Nigam;Vijay Pereira;Amit Shankar;Charles Jebarajakirthy | https://doi.org/10.1016/j.jbusres.2023.113662 | |||||||
| Exploring the Challenges in Developing and Managing Digital Agility Among Sri Lankan Family Business Owners During the Economic Crisis Situation | 2023 | Journal of Global Information Management | Nirma Sadamali Jayawardena, Kavita Chavali, Narayanage Jayantha Dewasiri, Charitha Harshani Perera, Isuru Koswatte, Vijay Pereira, Manish Gupta, Abbas Mardani | Doi: 10.4018/JGIM.326763 | |||||||
| Adverse Effects of using Gamification Elements in Online Communities: A Scoping Review | 2023 | Nirma Sadamali Jayawardena;Aastha Behl | https: doi.org/10.1007/s10257-023-00629-z | ||||||||
| Identifying factors influencing purchase intention of sustainable luxury retailing products | 2023 | International Journal of Retail and Distribution Management | Rambabu Lavuri;Dimple Kaul;Geetha Mohan;Nirma Sadamali Jayawardena;Park Thaichon | https://doi.org/10.1108/IJRDM-05-2023-0310 | |||||||
| The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review | 2023 | Journal of Business Research | Nirma Sadamali Jayawardena;Park Thaichon;Sara Quach;Ali Razzaq;Abhishek Behl | https://doi.org/10.1016/j.jbusres.2023.1137 | |||||||
| Gamification as an Innovation: A tool to improve organizational marketing performance and sustainability of international firms | 2023 | International Marketing Review | Abhishek Behl;Vijay Pereira;Nirma Jayawardena;Achint Nigam;Sachin Mangla | https://doi.org/10.1108/IMR-05-2022-0113 | |||||||
| Assessing retailer readiness to use blockchain technology to improve supply chain performance | 2022 | Journal of Enterprise Information Management | Abhishek Behl;Nirma Sadamali Jayawardena;Vijay Pereira;Brinda Sampat | https://doi.org/10.1108/JEIM-07-2022-0242 | |||||||
| Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy | 2022 | Journal of Strategic Marketing | Achint Nigam;Shreya Sangal;Abhishek Behl;Nirma Jayawardena;Amit Shankar;Vijay Pereira;Yama Temouri;Justin Zhang | https://doi.org/10.1080/0965254X.2022.2088604 | |||||||
| Two Decades of Research on Consumer Behavior and Analytics: Reviewing the Past to Prepare for the Future | 2022 | Journal of Global Information Management | Journal of Global Information Management | Nirma Sadamali Jayawardena;Abhishek Behl;Mitchell Ross;Sara Quach;Park Thaichon;Vijay Pereira;Achint Nigam;Thanh Tiep Le | DOI: 10.4018/JGIM.313381 | ||||||
| Investigating the visual comprehension memory for 360-degree video advertisements among adolescents | 2022 | Asia Pacific Journal Of Marketing And Logistics | Nirma Sadamali Jayawardena;Mitchell Ross;Sara Quach;Debra Grace | https://doi.org/ 10.1108/APJML-10-2021-0786/full/html | |||||||
| The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions | 2022 | Industrial Marketing Management | Abhishek Behl;Nirma Jayawardena;Vijay Pereira;Shlomo Tarba;Umesh Bamel | https://doi.org/10.1016/j.indmarman.2022.09.024 | |||||||
| Gamification and gigification: A multidimensional theoretical approach | 2022 | Journal of Business Research | Abhishek Behl;Nirma Jayawardena;Alessio Ishizaka;Manish Gupta;Amit Shankar | https://doi.org/10.1016/j.jbusres.2021.09.023 | |||||||
| The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation. | 2022 | PRODUCTION PLANNING & CONTROL | Vijay Pereira;Abhishek Behl;Nirma Jayawardena;Benjamin Laker;Yogesh K Dwivedi;Shikha Bhardwaj | https://doi.org/10.1080/09537287.2022.2083524 | |||||||
| Promoting SMEs in Pacific Island Countries Through Effective Marketing Strategies: A Systematic Literature Review and a Future Research Agenda | 2022 | Journal of Electronic Commerce in Organisations | Journal of Electronic Commerce in Organisations | Nirma Sadamali Jayawardena;Jack Boe;Angeline Rohoia;Parmendra Sharma | https://doi.org/10.4018/JECO.300299 | ||||||
| Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda | 2022 | Technological Forecasting and Social Change | Abhishek Behl;Nirma Jayawardena;Vijay Pereira;Nazrul Islam;Manlio Del Giudice;Jyoti Choudrie | https://doi.org/10.1016/j.techfore.2021.121445 | |||||||
| Effective online engagement strategies through gamification: a systematic literature review and a future research agenda | 2021 | Journal of Global Information Management | Nirma Jayawardena;Mitchell Ross;Sara Quach;Abhishek Behl;Manish Gupta | https: doi.org/10.4018/JGIM.290370 | |||||||
| The e-learning persuasion through gamification: an elaboration likelihood model perspective | 2021 | Young Consumers | Nirma Sadamali Jayawardena | https://doi.org/10.1108/YC-08-2020-1201 | |||||||
| The role of culture in student discipline of secondary schools in cross-cultural context: a systematic literature review and future research agenda | 2021 | International Journal of Educational Management | https://doi.org/10.1108/IJEM-06-2020-0325 | ||||||||
| Exploring the relationship between Australian university websites and international student enrolments | 2020 | International Journal of Educational Management | Nirma Sadamali Jayawardena;Mitchell Ross;Debra Grace | https://doi.org/10.1108/IJEM-02-2019-0068 | |||||||
| Operational efficiency to financial efficiency-a case study on 'Apparel sector' in Sri Lanka | 2020 | International Journal of Services and Operations Management | Nirma Sadamali Jayawardena | https://doi.org/10.1504/IJSOM.2020.109022 | |||||||
| A conceptual framework to measure operational efficiency of apparel industry in emerging economies | 2020 | Nirma Jayawardena | doi.org/10.1504/IJSOM.2020.111854 | ||||||||
| The impact of extrinsic and intrinsic rewarding system on employee motivation in the context of Sri Lankan apparel sector | 2020 | International Journal of Business Excellence | Nirma Sadamali Jayawardena;Darshana Jayawardena | https://doi.org/10.1504/IJBEX.2019.10017100 | |||||||
| Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology | 2024 | Journal of Global Scholars of Marketing Science | Journal of Global Scholars of Marketing Science | Avinash Rana;Vishal Soodan;Ashwani Kumar;Nirma Sadamali Jayawardena;Park Thaichon;Kamal Gupta;Nripendra P Rana | https://doi.org/10.1080/21639159.2024.2326496 | ||||||
| Using firm-level intellectual capital to achieve strategic sustainability: examination of phenomenon of business failure in terms of the critical events" | 2024 | Journal of Intellectual Capital | 1 | Vijay Pereira;Nirma Sadamali Jayawardena;Rahul Sindhwani;Abhishek Behl;Benjamin Laker | Emerald | https://doi.org/10.1108/JIC-03-2024-0074 |
Other Publication
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Exploring the metaverse in supply chain | 2023 | Supply Chain Tribe Magazine | Supply Chain Tribe Magazine | Abhishek Behl;Nirma Jayawardena | https://www.supplychaintribe.com/ | ||||||
| Decentralized supply chain using disruptive technology | 2022 | Supply Chain Tribe Magazine | Supply Chain Tribe Magazine | Abhishek Behl;Nirma Jayawardena | https://www.supplychaintribe.com/ | ||||||
| Solving the supply chain maze of Handicrafts Industry in Sri Lanka | 2022 | Supply Chain Tribe Magazine | Supply Chain Tribe Magazine | Nirma Jayawardena;Isuru Koswatte;Narayanage Jayantha Dewasiri;Charitha Perera | https://www.supplychaintribe.com/ | ||||||
| Winners of the most popular British Academy of Management Grant: BA/ Leverhulme Small Research Grant for the project on Self-Directed Learning in the context of Indian and Sri Lankan Higher Education Sectors | 2024 | Ceylon Today Newspaper Sri Lanka | Ceylon Today Newspaper Sri Lanka | Isuru Koswatte;Sabiha Mumtaz;Christian Harrison;Nirma Jayawardena;Shehani Joseph | |||||||
| The role of AI in relationship marketing: Perspectives from six prominent researchers | 2024 | Ceylon Today Newspaper Sri Lanka | Ceylon Today Newspaper Sri Lanka | Nirma Jayawardena;Park Thaichon;Richard Nyuur;Sara Quach;Balaji Makam;Abhishek Behl | Sri Lanka Institute of Marketing | ||||||
| Future of ChatGPT in Marketing: Perspectives from four prominent researchers | 2024 | Ceylon Today Newspaper Sri Lanka | Ceylon Today Newspaper Sri Lanka | Nirma Jayawardena;Sara Quach;Park Thaichon;Chinmoy Bandyopadhyay | |||||||
| Benefits of Social Dimension of Metaverse in Marketing | 2023 | Ceylon Today Newspaper Sri Lanka | Ceylon Today Newspaper Sri Lanka | Nirma Jayawardena;Abhishek Behl | |||||||
| Exploring the Role of Sustainable Organic Food Consumption and the Role of Organic Food as a Luxury Product | 2023 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Udgam Mishra;Nirma Jayawardena;Park Thaichon | |||||||
| Persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review | 2023 | Ceylon Today Newspaper Sri Lanka | Ceylon Today Newspaper Sri Lanka | ||||||||
| Food acquisition and consumption issues in Sri Lanka: Overview on acquisition and consumption patterns in South Asia | 2023 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Narayanage Jayantha Dewasiri;Nirma Jayawardena | |||||||
| Luxury Marketing and Sustainability in the South Asian Context | 2023 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Nirma Jayawardena;Sara Quach;Park Thaichon;Charitha Perera;Narayanage Jayantha Dewasiri | |||||||
| The role played by relational turbulence in managing agency problems among value chain partners in the sharing economy: A review of the antecedents, benefits, risks, and boundary conditions | 2022 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Abhishek Behl;Nirma Jayawardena;Vijay Pereira;Shlomo Tarba;Umesh Bamel | |||||||
| The importance of Marketing Research in 21st Century | 2022 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Mayank Dhaundiyal;Laknath Jayasinghe;Deepak Sangroya;Sunil George Mathew;Meenakshi Tomar;Narayanage Jayantha Dewasiri;Isuru Koswatte;Charitha Perera;Nirma Jayawardena | |||||||
| Dos and Don’ts of 360-degree video advertising: Insights from an experimental study | 2022 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Nirma Jayawardena;Mitchell Ross;Sara Quach | |||||||
| How to arrange images carefully when designing video advertisements? Insights from an experimental study | 2022 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Nirma Jayawardena;Mitchell Ross;Sara Quach | |||||||
| The art of gamifying digital gig workers: A theoretical assessment of evaluating engagement and motivation | 2022 | Sunday Observer Newspaper Sri Lanka | Sunday Observer Newspaper Sri Lanka | Vijay Pereira;Abhishek Behl;Nirma Jayawardena;Benjamin Laker;Yogesh K Dwivedi;Shikha Bhardwaj |
Published Report
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Effective marketing strategies for promoting SMEs in Pacific Island Countries: A systematic review | 2020 | Griffith Asia Institute | Griffith Asia Institute | Nirma Sadamali Jayawardena;Jack Boe;Angeline B Rohoia;Parmendra Sharma |
Thesis
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Investigating the consumer visual memory of 360-degree and standard video advertisements: A social information processing perspective | 2022 | Griffith University, Australia | Griffith University, Australia | Nirma Sadamali Jayawardena | |||||||
| Exploring the relationship between Australian university websites and international student enrolments | 2018 | Griffith University, Australia | Griffith University, Australia | Nirma Sadamali Jayawardena |