Dr. Kuttimani Tamilmani,Associate Professor in Marketing
Information about Dr. Kuttimani Tamilmani at the University of Bradford.
- School of Management
(Faculty of Mgmt, Law & Social Sciences) - Email:
- k.tamilmani@bradford.ac.uk
- Telephone:
- +44 1274 232128
Biography
Dr Kuttimani Tamilmani joined the School of Management at University of Bradford in September 2019 as a Lecturer in Marketing. He obtained his PhD in Business Management and MBA in general management with distinction from Swansea University. Kuttimani has published and presented his research outputs in several highly regarded peer-reviewed journals and conferences such as Information systems frontiers, International Journal of Information Management, Journal of Advances in Management Research, European Marketing Academy, and Pacific Asia conference on information systems (PACIS). His research interests are in the area of social media and online consumer behaviour. Before this, he has held various positions in the banking and financial service industry for about four years in the Middle East and India before becoming a founding member of award-winning educational start-up flintobox.com. He is a member of the British Academy of Management (BAM), European Marketing Academy (EMAC), and the Association for Information Systems (AIS). Learner Support Office Hour to arrange a meeting please book via the link Make a virtual appointment.
Research
Technology Adoption & DiffusionICT4D
Teaching
Details on teaching interests, highlights and modules are available for Dr. Kuttimani Tamilmani as follows:
Teaching interests
International MarketingDigital Marketing
Teaching modules
| Title | Subject | Module code | Year |
|---|---|---|---|
| Product and Corporate Brand Management | |||
| Strategic Brand Management |
Professional activities
Information about education, employment and areas of particular interest for Dr. Kuttimani Tamilmani is as follows:
- Research & Innovation Awards - Rising Star Postgraduate in the year 01-JUN-18 (specified as 01/06/2018)
- Awesome Startup Employee in the year 01-JAN-14 (specified as 01/01/2014)
Publications
There are 16 publications involving or that are attributed to Dr. Kuttimani Tamilmani. They are listed as:
- book chapter (1)
- conference publication (2)
- other journal (1)
- peer reviewed journal (11)
- reviews (1)
Book Chapter
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Consumer Mobile Shopping Acceptance Predictors and Linkages: A Systematic Review and Weight Analysis | 2020 | Responsible Design, Implementation and Use of Information and Communication Technology | Responsible Design, Implementation and Use of Information and Communication Technology | Tamilmani, K., Rana, N.P., Dwivedi, Y.K., and Kizgin, H. | Hattingh M, Matthee M, Smuts H et al | Springer |
Conference Publication
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dark side of sharing economy: The privacy concerns of coworking service providers in UK | 2022 | Frontiers in Service | Frontiers in Service | 1 | Donia Waseem, Kuttimani Tamilmani, Shijiao (Joseph) Chen | ||||||
| Use of ‘Habit’ is not a habit in understanding individual technology adoption: A review of UTAUT2 based empirical studies | 2019 | IFIP Advances in Information and Communication Technology | IFIP Advances in Information and Communication Technology | 533 | 277 - 294 | Tamilmani K.;Rana N.P.;Dwivedi Y.K. | 1868-4238 | 10.1007/978-3-030-04315-5_19 |
Other Journal
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| A Meta-Analysis Based Modified Unified Theory of Acceptance and Use of Technology (Meta-UTAUT): A Review of Emerging Literature | 2020 | Current Opinion in Psychology | Current Opinion in Psychology | 0 | Dwivedi, Y.K.; Rana, N.P.; Tamilmani, K.; Raman, R. | Elsevier |
Peer Reviewed Journal
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective | 2022 | Industrial Marketing Management | 107 | Chen, Shijiao (Joseph); Tamilmani, Kuttimani; Tran, Khai Trieu; Waseem, Donia; Weerakkody, Vishanth; | Elsevier Inc. | https://doi.org/10.1016/j.indmarman.2022.08.020 | |||||
| The extended Unified Theory of Acceptance and Use of Technology (UTAUT2): A systematic literature review and theory evaluation | 2020 | International Journal of Information Management | 0 | Tamilmani, K.; Rana, N.P.; Wamba, S.F.; Dwivedi, R. | |||||||
| Consumer acceptance and use of information technology: A meta-analytic evaluation of UTAUT2 | 2020 | Information Systems Frontiers | 0 | Tamilmani, K.; Rana, N.P.; Dwivedi, Y.K | |||||||
| Indian Travellers’ Adoption of Airbnb Platform | 2020 | Information Systems Frontiers | 0 | Tamilmani, K.; Rana, N.P.; Nunkoo, R.; Raghavan, V.; Dwivedi, Y.K. | |||||||
| Artificial Intelligence (AI): Multidisciplinary Perspectives on Emerging Challenges, Opportunities, and Agenda for Research, Practice and Policy | 2019 | International Journal of Information Management | 1 | 4 - 97 | Dwivedi, Y., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Yanqing, Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P.V., Janssen, M., Jones, P., Kar, A.K., Kizgin, H., Kronemann, B., Lal., B., Medaglia, R., Le Meunier-Fitzhugh, K., Le Meunier-Fitzhugh, L.C., Misra, S., Mogaji, E., Sharma, S.K., Singh, J.B., Raghavan, V., Raman, R., Rana, N.P., Samathrakis, S., Spencer, S., Tamilmani, K., Tubadji, A., Walton, P., Williams, M.D. | Elsevier | |||||
| Understanding consumer adoption of mobile payment in India: Extending Meta-UTAUT model with personal innovativeness, anxiety, trust, and grievance redressal | 2020 | International Journal of Information Management | 0 | Patil, P; Tamilmani, K; Rana, NP; Raghavan V | |||||||
| The battle of Brain vs. Heart: A literature review and meta-analysis of Hedonic Motivation use in UTAUT2 | 2019 | International Journal of Information Management | 46 | 222 - 235 | Tamilmani K.;Rana N.;Prakasam N.;Dwivedi Y. | 0268-4012 | 10.1016/j.ijinfomgt.2019.01.008 | ||||
| The Impact of Social Media on Consumer Acculturation: Current Challenges, Opportunities, and an Agenda for Research and Practice | 2019 | International Journal of Information Management | 0 | Hatice Kizgin; Bidit Dey, Yogesh Dwivedi, Laurie Hughes, Ahmad Jamal, Paul Jones, Bianca Kronemann, Michel Laroceh, Lisa Peñaloza, Marie-Odile Richard, Nripendra Rana, Rene Romer, Kuttimani Tamilmani, Michael Williams | https://doi.org/10.1016/j.ijinfomgt.2019.10.011 | ||||||
| Advances in Social Media Research: Past, Present and Future | 2018 | Information Systems Frontiers | 20 | Kawaljeet Kaur Kapoor; Kuttimani Tamilmani; Nripendra P. Rana; Pushp Patil; Yogesh K. Dwivedi; Sridhar Nerur | https://doi.org/10.1007/s10796-017-9810-y | ||||||
| Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust | 2018 | Technology in Society | 55 | Ali Abdallah Alalwan, Abdullah Baabdullah, Nripendra P. Rana, Kuttimani Tamilmani, Yogesh K. Dwivedi | https://doi.org/10.1016/j.techsoc.2018.06.007 | ||||||
| Social media research in the context of emerging markets: An analysis of extant literature from information systems perspective | 2018 | Journal Of Advances In Management Research | 15 | Kuttimani Tamilmani, Nripendra P. Rana, Mohammad Abdallah Ali Alryalat, Wassan A.A. Al-Khowaiter, Yogesh K. Dwivedi | https://doi.org/10.1108/JAMR-05-2017-0061 |
Reviews
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Social media research in the context of emerging markets: An analysis of extant literature from information systems perspective | 2018 | Journal Of Advances In Management Research | 15 | 115 - 129 | Tamilmani K.;Rana N.P.;Alryalat M.A.A.;Al-Khowaiter W.A.A.;Dwivedi Y.K. | 0972-7981 | 10.1108/JAMR-05-2017-0061 |