Diana Owusu -Yirenkyi
Information about Diana Owusu -Yirenkyi at the University of Bradford.
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Biography
Diana Owusu-Yirenkyi is a lecturer in International Business at the University of Bradford School of Management. Diana maintains a keen research focus on International Business, International Marketing, and Strategy. She has contributed to various internationally renowned journals, including the Journal of Business Research, Journal of International Management, Industrial Marketing Management, Technological Forecasting and Social Change, and Business Strategy and the Environment.
Research
1. International Business2. International Marketing 3. Strategy
Teaching
Details on teaching interests, highlights and modules are available for Mrs Diana Owusu -Yirenkyi as follows:
Teaching modules
| Title | Subject | Module code | Year |
|---|---|---|---|
| International Business Strategy | |||
| Principles and Practices of International Business |
Publications
There are 3 publications involving or that are attributed to Mrs Diana Owusu -Yirenkyi.
Peer Reviewed Journal
| Title | Year | Publication name | Journal | Volume | Pages | Authors | Editors | ISSN | Publisher | DOI | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Examining the drivers and boundary conditions of social innovation: Evidence from MNE subsidiaries in a developing economy | 2024 | Management International Review | Nkrumah, M., Owusu-Yirenkyi, D., Nyuur, B. N., Donbesuur, F., & Essuman, D. | ||||||||
| Owner-managers failure experience and business model innovations in B2B firms: The roles of coopetition, managerial persistence, and financial resource slack | 2023 | Industrial Marketing Management | 113 | 128 - 137 | Nyuur R.B.;Donbesuur F.;Owusu-Yirenkyi D.;Ampong G.O.A.;Tantawy A.A. | 0019-8501 | 10.1016/j.indmarman.2023.05.016 | ||||
| Technological innovation, organizational innovation and international performance of SMEs: The moderating role of domestic institutional environment | 2020 | Technological Forecasting and Social Change | 161 | Donbesuur F.;Ampong G.O.A.;Owusu-Yirenkyi D.;Chu I. | 0040-1625 | 10.1016/j.techfore.2020.120252 |