Attendance mode: Full-time
Start date: September
Faculty of Management & Law
The MSc in Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is strong emphasis on practical application, with opportunities to develop your analytical and problem solving abilities through the use of case studies and marketing simulations.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
Please note, from September 2018 entry this course will be called MSc International Strategic Marketing.
We are proud to be in an elite group of business schools (less than 1% in the world) to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".
The School of Management is the oldest university-based business school in the UK, and offers excellent facilities, a highly trained, professional faculty, and comprehensive support services.
- University of Bradford School of Management is ranked in the UK Top 10 in the Financial Times MSc in Management 2016
You must have a degree (not necessarily in business and management) from an approved university. Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits.
English language requirements:
If we need evidence of your proficiency in English, you will be required to achieve the following minimum scores in one of these recognised tests:
IELTS: 6.0 overall, with no more than one sub-test at 5.0 and no other sub-test below 5.5, and successful completion of an additional six week English pre-sessional course taught by the University of Bradford, which must be completed prior to the start of the course; or
IELTS: 6.5 overall, with no sub-test less than 5.5; or
Internet-based TOEFL: 94 overall, with minimum scores of Listening 17, Reading 18, Speaking 20, Writing 17); or
PTE-A (Pearson Test of English-Academic): 60 overall, with no sub-test less than 51.
Candidates who are not citizens of the European Union will also be subject to further requirements imposed by the government for the issue of a student visa. Please check the UK Home Office website for the most up-to-date information, as these requirements are subject to change.
If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details.
Find more information on our module descriptors page.
The MSc in Strategic Marketing is delivered in three stages.
Stage one: you will take three core modules of a strategic marketing and management nature (Marketing Planning & Strategy, International Business Environment, and Operations Management).
You will also take three modules with specialist marketing content in order to develop a fundamental marketing knowledge base (Consumer Behaviour, Market Research and Marketing Communications).
At the end of stage one you will have a broad understanding of some of the main areas of strategic marketing, general marketing and management and be able to apply these in the context of a modern business/organisation.
Stage two: you will take three further core modules that are strategic, marketing and managerial in nature (Strategic Management, Entrepreneurship & Innovation, CSR) plus two modules from the list of specialist modules.
You will also take a Marketing Strategy simulation module, which will provide an opportunity for you to put your learning into practice by developing strategies for a company in a competitive computer simulated environment.
At the end of this stage of the programme you will have had substantial coverage of modules which are of major strategic importance to organisations and be able to discuss (and apply) these in the context of a modern business/organisation. You will also have developed a significant knowledge of the tools, frameworks and policies that can be used to make and implement ethical decisions that will enhance sustainable performance in any business environment.
Stage three: your personal research project is assessed by dissertation. This allows you to tailor the application of your knowledge through your subject-matter selection and the approach you take to your dissertation. In addition, it enables you to further personalise your degree and make it more specifically transferable to your employer / career aspirations.
Dissertations are an extended piece of written work involving an original and in-depth investigation of a specific management issue. They are based upon a significant amount of student self-study under academic guidance.
Examples of recent dissertations covered: entry strategies into the UK insurance sector; the sustainability of eco-tourism in Greece; designing a strategy for a card-based loyalty scheme in a national supermarket.
Upon completion of this final stage of the programme you will have demonstrated the ability to conduct research into practical business problems concerned with management. You will be able to operate as an effective manager helping to guide organisations through the complex changes that will continue to be required to operate in the future.
Learning activities and assessment
Teaching on the programme will be directed, and reinforced through a combination of:
- formal lectures
- staff/student led group discussions
- personal research and guided self-study
- directed reading
These activities are supported by the use of a virtual learning environment.
The programme integrates applied and theoretical knowledge, with assessment processes that test both knowledge of the discipline and understanding of its application and limitations.
To facilitate learning, lectures and seminars will typically utilise case studies and simulations. Sessions may be delivered weekly or in blocks. Small Group sessions will use case studies and simulations with oral feedback given in class.
Students will be guided to suitable primary and secondary data sources and be required to conduct research and presentation exercises.
Students have an opportunity to broaden their international experience by taking part in study tours embedded alongside our programmes throughout the year. These tours are provided by the Faculty where all expenses are covered. Previous tours have included trips to Bahrain (Ahlia University) and Qatar (Qatar University).
These tours help our students to gain knowledge about international business and entrepreneurship, as well as providing opportunities to practice and develop communication and interpersonal skills. Students are given a hands-on opportunity to apply the knowledge they have gained in class, all whilst becoming more aware of diverse cultures and strengthening international relationships.
Students take part in a dynamic mix of both theory and practice-related activities including: interactive problem-solving workshops, company visits, talks by guest speakers (from the public and private sector), cultural visits, and social activities
Career support and prospects
During your time studying at the Faculty of Management and Law you will have the opportunity to take part in our distinctive career booster programme throughout the duration of your course. The programme is designed to equip you with the necessary skills and graduate attributes to be job-ready when seeking employment with leading innovative organisations. The Career Booster Programme offers you the opportunity to gain certificates in:
- The European Computer Driving License (EDCL) - the benchmark for digital literacy
- Sage 50 Accounting and Sage 50 Payroll - training that will allow you to develop leading accounting and payroll software skills
- Project Manager Professional certificates - giving you the edge when seeking to become a Certified Project Manager
- Big Data analysis and reporting skills - using Software and Services (SAS) that will lead to certification.
In addition, the programme will also include activities to promote teamwork, confidence, communication and many other skills sought by employers.
Developing a portfolio of Continuing Professional Development (CPD) Certificates will demonstrate to employers that you are not only ambitious but also take responsibility for your own professional development.
The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.
Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.
This programme prepares students for a general or specialist career in marketing and management within a wide range of organizations, from large multi-national firms to SME’s within the private sector, and public service and non profit organizations.
Typical marketing roles would include marketing management, product or service management, advertising, market research, communications, and consultancy.
The Effective Learning Service (ELS) is a dedicated facility within the Faculty of Management and Law, established to support our students to maximise their academic learning (e.g assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements.
The ELS provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area
Fees, Finance and Scholarships
- Home/EU: £10,000
- International: £14,950
Fees may be paid in full at enrolment, benefiting from a fee discount, or paid by instalments.
International applicants who pay their deposit of £2,000 before 31 January will receive a £1,000 discount, or £750 discount if the deposit is paid before 30 April, or a £500 discount if paid before 31 July.
Tuition fees are subject to review for students starting their course in subsequent years. See our Fees and Financial Support website for more details.
You may be eligible for one of the following scholarships - please follow the links to find out more:
- Ma Kam Ning Scholarship
There are a number of other scholarships available to postgraduate taught students at the University of Bradford. See our Fees and Financial Support website for more information.
You may be eligible to apply for the government's new Postgraduate Loan of up to £10,000 to put towards your fees and living costs. Find out more on our Fees and Financial Support website.
How do I find out more?
Steps to Postgraduate Study
Find out more about studying at a postgraduate level on the official, independent website Steps to Postgraduate Study (link opens in new window).
How to apply
The easiest way to apply is online.
- Apply for 2016/17 courses (September 2016 – July 2017 start dates)
- Apply for 2017/18 courses (September 2017 – July 2018 start dates)
- Apply for 2018/19 courses (September 2018 – July 2019 start dates)
This will help us process your application more quickly and allow you to submit your supporting documents electronically.
If you are unable to apply online, please email firstname.lastname@example.org to request a paper application form.
We will also need the following supporting documents, along with any other information specified on the course page:
- Degree certificates/transcripts
- Research proposal (if required)
- Two references (including one academic reference)
- Evidence of English language level (if required)
- A copy of your passport
Once you have applied you will have access to the University's Applicant Portal, where you can track the status of your application.
You should also start thinking about how you plan to fund your postgraduate study — you may need to apply for loans or grants at this stage.
If you applying from outside the UK and require additional support you may apply through your country representative.
They can help you at every stage and communicate with the University on your behalf. They often provide additional services to ensure your smooth arrival to the UK such as visa application support and assistance with your travel arrangements.
Further information is available on our International Office website.
Download the programme specification for Strategic Marketing
This is the current course information. Modules and course details may change, subject to the University's programme approval, monitoring and review procedures. The University reserves the right to alter or withdraw courses, services and facilities as described on our website without notice and to amend Ordinances, Regulations, fees and charges at any time. Students should enquire as to the up-to-date position when applying for their course of study.