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Strategic Business and Service Planning

Module
Duration: 2 months
Attendance mode: Part-time
Award: Module
Not suitable for international students
Start date: View attendance dates
Faculty of Health Studies
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Overview

This module is an option module for: MSc /Post Graduate Diploma in Health & Social Care Management

The aim of this module is :  

  • To provide students with the opportunity to develop critical skills and knowledge in strategic business and service planning.
  • To provide students with the opportunity to explore and analyse different approaches and techniques used in strategic business and service planning.

The learning outcomes for the module are to enable the student to:

  • Critically analyse different theories and approaches used in strategic business and service planning in health and social care
  • Critically analyse and evaluate tools and techniques used to develop and implement strategic and business plans
  • Critically apply a range of theories and tools used in strategic business and service planning
  • Critically discuss the current environment in health and social care and analyse the implications for strategic business and service planning

Why Bradford?

At the Faculty of Health Studies, University of Bradford, you can choose to study for individual modules, a named award or build module credits through the SSPRD Framework for Flexible Learning to achieve an award relevant to your professional needs.

The Framework for Flexible Learning in Health and Social Care is a Faculty-wide academic structure for Specialist Skills and Post-Registration Development. It offers students increased flexibility and choice in the modules and courses that can be undertaken and it is also responsive to employer needs. The flexibility also allows you to move from one award to another if your career changes or you take time out from regular studying. Shared teaching and research expertise from across the Faculty is offered through interdisciplinary teaching across our core research modules.

The Faculty of Health Studies is regionally, nationally and internationally recognised for its teaching and research, and works with a number of healthcare partners to ensure clinical excellence.

Entry requirements

The University welcomes applications from all potential students regardless of their previous academic experience; offers are made following detailed consideration of each individual application. Most important in the decision to offer a place is our assessment of a candidate’s potential to benefit from their studies and of their ability to succeed on this particular programme and your application will be based on a combination of your formal academic qualifications and other relevant experience.

The University of Bradford has always welcomed applications from disabled students, and these will be considered on the same academic grounds as are applied to all applicants. If you have some form of disability you may wish to contact the programme leader before you apply.

Applications are welcome from candidates with non-standard qualifications.   Those who lack academic qualifications but who have significant relevant experience will be considered. Please talk to us if you do not fit the standard pattern of entry qualifications.

Modules

This module is provided as part of this interdisciplinary Framework within the Faculty of Health Studies. The Framework enables students to create an individualised programme of study that will meet either their needs and/or the employers’ needs for a changing diverse workforce within a modern organisation.

The modules and academic awards are presented in areas representing employment practice or work based or clinical disciplines.

Whilst some students can build their own academic awards by choosing their own menu of module options, other students will opt for a named academic award. The Framework also provides the option for students to move from their chosen named award to another award if their job or personal circumstances change and they need to alter the focus of their studies. The majority of named awards also offer students, the option of choosing at least one module, sometimes more, from across the Faculty module catalogue enabling them to shape their award more specifically to their needs.

Learning activities and assessment

The syllabus for the module includes:

  • An introduction to the different theories and models of strategy and service planning

  • An introduction to the different theories and models used in strategic planning; the relationship between strategy and planning; Strategic planning and management; developing and establishing organisational values, vision, mission statements; different levels of strategic planning

  • Strategic analysis and tools: The general environmental analysis,  PEST, SWOT analysis, needs analysis; scenario and horizon planning and stakeholder analysis.

  • The Competitive Environment: marketing theory and approaches,  Porters' Five Forces Framework, the marketing mix, market segmentation and Boston Matrix

  • Developing a strategy and business case: the rationale for a business / service  case, the components of a business and service case, option appraisal

  • Strategy implementation: partnership and collaboration working between agencies; governance

Other Strategic Business and Service Planning issues that emerge will be incorporated into the syllabus - for example dementia.

Assessment for the module involves:

A 4000 word applied written assignment which allows students to critically examine strategic business and service planning.

Career support and prospects

Career support

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.

Career prospects

The module sits within programmes designed to meet the needs of existing (middle or senior) or aspiring managers in health or social care organisations, social enterprises and the voluntary or independent sector who wish to develop strategic management skills.

Fees, Finance and Scholarships

Tuition fees

2016/17:

  • Home/EU: £1,380 (standard 30 credit module fee)

2017/18:

  • Home/EU: £1,500 (standard 30 credit module fee)

Tuition fees are subject to review for students starting their course in subsequent years. See our Fees and Financial Support website for more details.

Financial support

Funding for eligible staff within the region will be reviewed by Health Education England (HEE) in the coming months for the 2017/18 academic year. We advise all applicants to apply as normal for 2017/18 courses and further information will be provided as soon as it is available.

Students applying to study a Specialist Skills and Post Registration Development (SSPRD) module or programme, and who work for an approved provider in the Yorkshire and Humber region, may be able to access funding through Health Education Yorkshire and the Humber Contract for the cost of their course fees. This funding is subject to availability.

For more information on eligibility criteria please visit the HEYH website, or download their funding guide (external links).

Students who wish to apply for the above funding will need to provide a funding letter from their employer (on a letterhead) confirming their employment in that organisation and that their employer supports their studies.

Alternatively, please complete one of the funding forms attaching a compliment slip or stamp to verify employer support as part of the application process:

Please be aware that employer support does not guarantee the availability of funding.

How do I find out more?

Steps to Postgraduate Study

Find out more about studying at a postgraduate level on the official, independent website Steps to Postgraduate Study (link opens in new window).

How to apply

If you wish to apply for a module at the Faculty of Health Studies please download our module application form below:

Return completed forms to the FoHS recruitment team via email.

If you are being funded by HEYH, you will also need to complete a SSPRD funding form:

Please be aware that employer support does not guarantee the availability of funding.

This is the current course information. Modules and course details may change, subject to the University's programme approval, monitoring and review procedures. The University reserves the right to alter or withdraw courses, services and facilities as described on our website without notice and to amend Ordinances, Regulations, fees and charges at any time. Students should enquire as to the up-to-date position when applying for their course of study.