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Marketing and Management

MSc
Duration: 1 year
Attendance mode: Full-time
Award: MSc
Suitable for international students
Start date: September
Faculty of Management & Law
Apply Download course booklet

Overview

Our Master's programme in Marketing and Management covers core business practices and marketing principles, giving you the range of competencies you need to become marketing professional or pursue a management career with a specialism in marketing.

You do not need to have a first degree in business, marketing or management; the programme is designed for those seeking to build a broad knowledge base in order to launch their career, change career direction, or take the next step in an existing career.

You’ll develop a critical understanding of management subjects including:

  • operations management
  • international business
  • economics
  • human resource management
  • finance and accounting

You’ll also build key marketing knowledge and skills, including:

  • marketing strategy
  • marketing communications
  • services marketing
  • consumer behaviour

Professional Accreditation/Recognition

We are proud to be in an elite group of business schools (less than 1% in the world) to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".

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'The MSc taught me to become a high standard marketing professional. This degree and the career service support during the course really helped me achieve my goals'

MSc Marketing and Management, Junior Brand Manager for Heineken

Why Bradford?

The School of Management has been an international leader in education, research and knowledge transfer for more than 50 years. We are proud to be in an elite group of business schools in the world (less than 1%) to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown”.

We offer excellent facilities, a highly trained, professional faculty, and comprehensive support services. You will be taught by staff who are pushing the boundaries of subject knowledge and application through research and professional innovation. This means that the teaching you receive reflects the latest thinking in the subject.

Rankings

  • University of Bradford School of Management is ranked in the UK Top 10 in the Financial Times MSc in Management 2016

Entry requirements

You must have a degree (not necessarily in business and management) from an approved university.

Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits.

English language requirements:

If we need evidence of your proficiency in English, you will be required to achieve the following minimum scores in one of these recognised tests:

IELTS: 6.0 overall, with no more than one sub-test at 5.0 and no other sub-test below 5.5, and successful completion of an additional six week English pre-sessional course taught by the University of Bradford, which must be completed prior to the start of the course; or

IELTS: 6.5 overall, with no sub-test less than 5.5; or 

Internet-based TOEFL: 94 overall, with minimum scores of Listening 17, Reading 18, Speaking 20, Writing 17); or 

PTE-A (Pearson Test of English-Academic): 60 overall, with no sub-test less than 51.

Candidates who are not citizens of the European Union will also be subject to further requirements imposed by the government for the issue of a student visa. Please check the UK Home Office website for the most up-to-date information, as these requirements are subject to change.

If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details.

Modules

The Master’s degree in Marketing and Management is built on a foundation of general management modules. These represent stage one of the programme, at the end of which you will have gained a thorough grounding in the theories and practices of the core functions of a modern business/organisation.

In stage two, you will take three compulsory modules: Consumer Behaviour, Strategic Marketing, and Research methods. You will also be able to choose three further optional 10 credit modules in subjects which interest you, or align with your career aspirations.

On conclusion of stage two you will have developed a significant and detailed understanding of the issues that confront businesses and of the tools, frameworks and policies that can be used in their management. You will have developed a critical understanding of the nature of, and influences on, consumer behaviour and how marketing strategies and practices are used to succeed in a competitive markets. In the Strategic Marketing module, you will be learning marketing strategies through using a marketing simulation game. Two of the optional modules have particular focus on international strategies and practices in marketing, namely International Marketing and International Services Marketing, which are highly recommended for those who would like to further pursue specific interests relating to marketing in an international environment.

The Research Methods module will provide you with research training in the methods, tools and techniques of business research and project management to assist you with stage three of the programme. This stage requires you to undertake a personal research project assessed by dissertation, which is an extended piece of written work involving an original and in-depth investigation of a programme-specific management issue.

At the end of this element of the programme you will have demonstrated the ability to conduct research into practical business problems and will have the skills and knowledge to be able to operate effectively in a broad range of contemporary business environments.

Each module represents approximately 100 hours’ study time of which typically 24 hours is contact time with the programme tutor(s) and the remaining 76 hours is made up of pre-reading, directed reading, preparatory work and assessment.

Core modules

  • Business Economics
  • Accounting and Finance
  • Human Resource Management
  • International Business Environment
  • Marketing Planning and Strategy
  • Operations Management
  • Research Methods
  • Consumer Behaviour
  • Strategic Marketing Simulation

Elective modules:

Choose one subject from a wide range including:

  • Contemporary Issues in Accounting & Finance
  • Corporate Social Responsibility
  • Cross-Cultural Management
  • Decision Support for Sustainability
  • Diversity in Work & Organisations
  • Entrepreneurship & Innovation
  • Environmental Management & Quality Systems
  • European Business Management
  • Financial Statement Analysis & Valuation
  • Information Systems Planning for Sustainability
  • International Business in Emerging Economies
  • International Business Strategy
  • International Finance
  • Management of Change
  • Strategic Accounting 
  • Strategic Financial Management
  • Sustainable Operations & Management
  • Future Technology & Innovation Management
  • International Master's Summer School

Learning activities and assessment

The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects and multimedia presentations.

Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole.

Emphasis is place on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.

Study Abroad

As a student at University of Bradford School of Management, you'll have the opportunity to study abroad at one of our European partner institutions.  This gives you international experience, and opportunities to network with students from other leading business schools.

Career support and prospects

Career support

The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.

Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.

Career prospects

The MSc provides students with the opportunity to enter or boost their careers in both marketing and general management. Typical roles include marketing management, business development, brand management, product management, account management, PR and communications, media marketing, consultancy and self-employment.

Study Support

You'll be allocated a Personal Academic Tutor, who will provide you with personal guidance and support.

Module leaders and tutors are accessible, providing office hours and appointments in order to support your learning beyond class contact.

The Effective Learning Service (ELS) is a dedicated facility within the Faculty of Management and Law, established to support our students to maximise their academic learning (e.g assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements.

The ELS provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area

These are in addition to the wide range of students support that are offered by the University of Bradford at the City Campus.

Research

The strong research culture of our management faculty informs the teaching and learning of our students.

Our academic staff used their research to inform their teaching, while our strong industry networks provide the avenue for real-world application of this knowledge.

Facilities

Fees, Finance and Scholarships

Tuition fees

2017/18:

  • Home/EU: £10,000
  • International: £14,950

Fees may be paid in full at enrolment, benefiting from a fee discount, or paid by instalments.

International applicants who pay their deposit of £2,000 before 31 January will receive a £1,000 discount, or £750 discount if the deposit is paid before 30 April, or a £500 discount if paid before 31 July.

Tuition fees are subject to review for students starting their course in subsequent years. See our Fees and Financial Support website for more details.

Financial support

Merit Scholarships

Worth up to 50% of the tuition fee.

Merit scholarships are available to support and encourage high calibre self-funding students for entry to a full-time MSc programme based at the School of Management and School of Law.

For these awards we focus on rewarding the potential contribution a student brings to the programme and its cohort - evaluating not just academic excellence, but work and personal achievements also.

How to apply: You do not need to make a separate application for the scholarship. Simply complete your programme application form and you will be automatically assessed for a Merit Scholarship.


Alumni Discount

Self-funded University of Bradford alumni, regardless of when they have graduated, will receive a 15% discount on the self-funded element of their tuition fees if they achieved a 2:2 or above in their undergraduate degree.


Company-sponsored study bursaries

A business relationship bursary of up to 35% is available for companies who have supported or worked with the School who are sponsoring or part-sponsoring an MSc student. The amount will depend on the strength of the relationship, which might include companies who have previously funded a student on a Bradford programme, employed a placement student, facilitated a student project, employed a member of faculty to produce a KTP or research project or commissioned an Executive Education programme. The list is not exhaustive and other business engagement activities could be considered eligible.


University-wide scholarships

There are a number of other scholarships available to postgraduate taught students at the University of Bradford. See our Fees and Financial Support website for more information.


You may be eligible to apply for the government's new Postgraduate Loan of up to £10,000 to put towards your fees and living costs. Find out more on our Fees and Financial Support website.

How do I find out more?

Steps to Postgraduate Study

Find out more about studying at a postgraduate level on the official, independent website Steps to Postgraduate Study (link opens in new window).

How to apply

The easiest way to apply is online.

This will help us process your application more quickly and allow you to submit your supporting documents electronically.

If you are unable to apply online, please email admissions@bradford.ac.uk to request a paper application form.

We will also need the following supporting documents, along with any other information specified on the course page:

  • Degree certificates/transcripts
  • Research proposal (if required)
  • Two references (including one academic reference)
  • Evidence of English language level (if required)
  • A copy of your passport

Once you have applied you will have access to the University's Applicant Portal, where you can track the status of your application.

You should also start thinking about how you plan to fund your postgraduate study — you may need to apply for loans or grants at this stage.

International students

If you applying from outside the UK and require additional support you may apply through your country representative.

They can help you at every stage and communicate with the University on your behalf. They often provide additional services to ensure your smooth arrival to the UK such as visa application support and assistance with your travel arrangements.

Further information is available on our International Office website.

This is the current course information. Modules and course details may change, subject to the University's programme approval, monitoring and review procedures. The University reserves the right to alter or withdraw courses, services and facilities as described on our website without notice and to amend Ordinances, Regulations, fees and charges at any time. Students should enquire as to the up-to-date position when applying for their course of study.