Marketing and Management
Attendance mode: Full-time
Start date: September
Faculty of Management & Law
This degree programme will appeal to students from a range of backgrounds seeking to develop the knowledge and skills in marketing and management that would enable them to pursue appropriate business and marketing careers in domestic or international organisations.
The programme incorporates not only core areas of business and management (operations management, international business environment, economics, human resource management and finance and accounting) but also key knowledge and skills within the area of marketing (marketing strategy, marketing communications, services marketing, consumer behaviour).
The programme is suitable for students with or without prior experience of business, marketing or management subject areas. As such, this MSc is designed for those who want to focus on the areas of marketing and management in order to change career direction, get started in a specific career or boost an existing career. The programme is aimed at both recent graduates and those with a first degree and work experience. The programme delivers many opportunities to gain practical skills in marketing and management through the use of module assignments, case studies, marketing strategy simulation and industry speakers.
The programme specifically allows graduates to pursue careers in a number of areas including general management, services or general marketing, advertising and communications, and consultancy.
"The programme successfully linked theory to the real world strengthening my position in the job market. Landing a good job in a global, industry-leading organization is proof of that."
University of Bradford School of Management is one of the oldest and most experienced university-based business schools in Britain and home to more than 500 postgraduate students from more than 70 different countries. The School celebrated 50 years of excellence in business education in 2013.
At our Bradford campus and across our global campus, we create a collaborative, supportive learning environment in which students, staff, alumni and businesses and organisations can share knowledge and ideas.
Bradford also scores extremely high in rankings for value for money, providing you with a very affordable way to gain a globally recognised Master’s qualification from a leading UK university.
- University of Bradford School of Management is ranked in the UK Top 10 in the Financial Times MSc in Management 2016
You must have a degree (not necessarily in business and management) from an approved university.
Exceptional candidates without a first degree but with appropriate professional qualifications (e.g. ACCA) and work experience may be admitted on their merits.
English language requirements:
If we need evidence of your proficiency in English, you will be required to achieve the following minimum scores in one of these recognised tests:
IELTS: 6.0 overall, with no more than one sub-test at 5.0 and no other sub-test below 5.5, and successful completion of an additional six week English pre-sessional course taught by the University of Bradford, which must be completed prior to the start of the course; or
IELTS: 6.5 overall, with no sub-test less than 5.5; or
Internet-based TOEFL: 94 overall, with minimum scores of Listening 17, Reading 18, Speaking 20, Writing 17); or
PTE-A (Pearson Test of English-Academic): 60 overall, with no sub-test less than 51.
Candidates who are not citizens of the European Union will also be subject to further requirements imposed by the government for the issue of a student visa. Please check the UK Home Office website for the most up-to-date information, as these requirements are subject to change.
If you do not meet the IELTS requirement, you can take a University of Bradford pre-sessional English course. See the Language Centre for more details.
Initially, students take a number of compulsory modules to provide the foundations for an understanding of management. In the second semester, learning will focus more specifically on marketing from both a strategic & operational perspective, and students will have the opportunity to choose one elective subject from an extensive range. The final part of the programme is the dissertation, with students investigating a specific marketing related topic.
- Business Economics
- Accounting and Finance
- Human Resource Management
- International Business Environment
- Marketing Planning and Strategy
- Operations Management
- Research Methods
- Consumer Behaviour
- Strategic Marketing Simulation
Choose one subject from a wide range including:
- Contemporary Issues in Accounting & Finance
- Corporate Social Responsibility
- Cross-Cultural Management
- Decision Support for Sustainability
- Diversity in Work & Organisations
- Entrepreneurship & Innovation
- Environmental Management & Quality Systems
- European Business Management
- Financial Statement Analysis & Valuation
- Information Systems Planning for Sustainability
- International Business in Emerging Economies
- International Business Strategy
- International Finance
- Management of Change
- Strategic Accounting
- Strategic Financial Management
- Sustainable Operations & Management
- Future Technology & Innovation Management
- International Master's Summer School
Learning activities and assessment
Teaching on the full-time and executive programmes involves a combination of formal lectures, group discussions, tutorials, seminars and directed reading. Generally the programmes aim to integrate applied and theoretical knowledge with assessment processes that test both knowledge of the disciplines and their application. Each module represents approximately 100 hours of study time, of which typically 24 hours is contact time with the module tutor(s) and the remaining 76 hours is made up of pre-reading, directed reading, preparatory work and assessment.
Methods of assessment are varied and linked to learning requirements. They include open and closed book examination, essays, coursework assignments and case studies.
Career support and prospects
The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.
Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes there is direct input by Career Advisers into the curriculum or through specially arranged workshops.
Additionally, the School of Management has its own dedicated careers team based on the Emm Lane Campus, with support including:
- One-to-one support
- Careers workshops
- Opportunities to meet employers and recruiters
- Online resources
- Job opportunities
The MSc provides students with the opportunity to enter or boost their careers in both marketing and general management. Typical roles include marketing management, business development, brand management, product management, account management, PR and communications, media marketing, consultancy and self-employment.
The Effective Learning Service (ELS) is a dedicated facility within the School of Management, established to support our students to maximise their academic learning (eg assignments and examinations) as well as help overseas students adapt quickly to UK academic requirements. The ELS is run by Martin Sedgley, supported by Amy Allhouse, and provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area.
Fees, Finance and Scholarships
- Home/EU: £10,000
- International: £14,950
Fees may be paid in full at enrolment, benefiting from a fee discount, or paid by instalments.
International applicants who pay their deposit of £2,000 before 31 January will receive a £1,000 discount, or £750 discount if the deposit is paid before 30 April, or a £500 discount if paid before 31 July.
Tuition fees are subject to review for students starting their course in subsequent years. See our Fees and Financial Support website for more details.
Worth up to 50% of the tuition fee.
For these awards we focus on rewarding the potential contribution a student brings to the programme and its cohort - evaluating not just academic excellence, but work and personal achievements also.
How to apply: You do not need to make a separate application for the scholarship. Simply complete your programme application form and you will be automatically assessed for a Merit Scholarship.
Self-funded University of Bradford alumni, regardless of when they have graduated, will receive a 15% discount on the self-funded element of their tuition fees if they achieved a 2:2 or above in their undergraduate degree.
Company-sponsored study bursaries
A business relationship bursary of up to 35% is available for companies who have supported or worked with the School who are sponsoring or part-sponsoring an MSc student. The amount will depend on the strength of the relationship, which might include companies who have previously funded a student on a Bradford programme, employed a placement student, facilitated a student project, employed a member of faculty to produce a KTP or research project or commissioned an Executive Education programme. The list is not exhaustive and other business engagement activities could be considered eligible.
There are a number of other scholarships available to postgraduate taught students at the University of Bradford. See our Fees and Financial Support website for more information.
You may be eligible to apply for the government's new Postgraduate Loan of up to £10,000 to put towards your fees and living costs. Find out more on our Fees and Financial Support website.
How do I find out more?
Steps to Postgraduate Study
Find out more about studying at a postgraduate level on the official, independent website Steps to Postgraduate Study (link opens in new window).
How to apply
The easiest way to apply is online.
- Apply for 2016/17 courses (September 2016 - July 2017 start dates)
- Apply for 2017/18 courses (September 2017 - July 2018 start dates)
This will help us process your application more quickly and allow you to submit your supporting documents electronically.
If you are unable to apply online, please email firstname.lastname@example.org to request a paper application form.
We will also need the following supporting documents, along with any other information specified on the course page:
- Degree certificates/transcripts
- Research proposal (if required)
- Two references (including one academic reference)
- Evidence of English language level (if required)
- A copy of your passport
Once you have applied you will have access to the University's Applicant Portal, where you can track the status of your application.
You should also start thinking about how you plan to fund your postgraduate study — you may need to apply for loans or grants at this stage.
If you applying from outside the UK and require additional support you may apply through your country representative.
They can help you at every stage and communicate with the University on your behalf. They often provide additional services to ensure your smooth arrival to the UK such as visa application support and assistance with your travel arrangements.
Further information is available on our International Office website.
Download the programme specification for Marketing and Management
This is the current course information. Modules and course details may change, subject to the University's programme approval, monitoring and review procedures. The University reserves the right to alter or withdraw courses, services and facilities as described on our website without notice and to amend Ordinances, Regulations, fees and charges at any time. Students should enquire as to the up-to-date position when applying for their course of study.