Module code: MAR7512-A
Digital business are the new age businesses converging digital and physical worlds disrupting existing business models and traditional business practices. The digital business of today are different from traditional businesses in terms of presence and integration of digital tools and techniques, including connected devices and intelligent systems, with physical resources, people and systems to create better customer experiences. This could be the incorporation of intelligence devices (3D printer, bots and sensors) into products and services to reenvisage the business landscape. This module will provide a critical evaluation of the role of Business Strategy and digital marketing in corporate success. It will enable students to assess various digital and strategic marketing planning issues as they relate to corporate and marketing decision making. Download the PDF for MAR7512-A_2023_4.pdf